Barack Obama’s reelection strategy is taking out advertisements in Digital Arts’ movie games as part of an attempt to arrive at a crucial voting group. The shift reveals the impact that movie games can have, beyond making your hands wet.
In-game ads were an research in the 2008 selection. For 2012 the strategy is operating ads, like the one shown in the reduced remaining area of EA’s linked game playing system edition of the Madden NFL soccer activity, in key arena declares.
The ads are operating in Madden NFL 13, on Pogo.com, and in cellular movie games such as Battleship, Tetris and Scrabble. The ads are focusing on in the arena declares of Oh, The state of nevada, Co, Wi, New Hampshire, and Va.
Clearly, the strategy recognizes youthful men players as well as youthful women players as key voters in this selection. The ads are operating from now until the Nov selection to improve beginning voting attention and to arrive at a crucial game playing group.
From 2008, Obama’s in-game ads research revealed players not only were more aware of beginning voting but also were 120 % more likely to feel favorably about Barack obama and 50 % more likely to consider voting for Barack obama after seeing the in-game ads.